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How to Build Resilience & Adapt to Uncertainty

How to Build Resilience & Adapt to Uncertainty

The most successful and happy business owners display resilience. Resilience is the capacity to recover quickly from difficulty; toughness.  Resilience is your business’s ability to spring back into shape after an unexpected impact; elasticity. Resilience gives...

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Getting more great clients requires more

Getting more great clients requires more

To get more great clients you need to understand what they are thinking. The more you know about these ‘client's journeys’ the better your chances of being there when they decide their problem is big enough and scary enough to require a lawyer. It also gives you the...

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Why Lawyers Fail at Marketing

Why Lawyers Fail at Marketing

Lawyers fail at marketing because they are not doing it right.  And it’s not their fault. Marketing isn’t part of the law school curriculum - except in ethics class where they make it very clear what not to do. Traditional CLEs don’t do much better. They are most...

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Who are the Right Clients for your Practice?

Who are the Right Clients for your Practice?

I get strange and puzzled looks when I talk with lawyers about “ideal clients”.  So many think the “ideal client” is an oxymoron - a contradiction in terms. Like jumbo shrimp, small crowds, or clearly confused. That’s why it is so fun to see the transformation...

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