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The Block In Your Suez
THURSDAY, APRIL 1, 2021 Amassive container vessel has blocked the Suez Canal. It’s shut down the canal; and crippled the global supply chain. The economic impact is in the tens of billions of dollars… and rising. What’s blocking your Suez? And at what cost?...
THE VERY DEFINITION OF A MISSION-DRIVEN BOOK
March 29, 2021 I talk to a lot of folks looking to write and publish expert positioning books. Sometimes they’re driven by the desire to tell their personal story; sometimes, to share their unique process for fixing a particular problem, or to carve out a place in an...
How to Avoid Wasting Time Finding Stuff
You're finally ready to start on that project you've been putting off. The really important one with the deadline coming up like the headlamp of an oncoming train. You've blocked out the time. You have your beverage of choice. The door is closed and you think you'll...
How NOT to use a Swiss Army Knife
I love the ingenuity and utility of my trusty Swiss Army Knife. It's got three blades, a saw, a fish-scaler, a toothpick, and about 10 other functions - including a corkscrew. But as much as I love it, I've only been able to use one of its features at a time. If you'd...
Done Before
A lot of other people do that. It’s been done before. These are common objections I hear from smart folks who have a business idea that they’re drawn to pursue. And way too often, it stops them dead in their tracks. That’s a shame....