Basically because everyone who wants a good content developer for free—OK, a barter arrangement isn’t free, but close enough for government work— will come pouring out of the woodwork into my already clogged inbox. Edit my writing, help me develop my book’s concept,...
DON’T CALL ME LIMA BEAN!
I get the occasional irate email from those who don’t appreciate the way I greet them in my newsletters. I mean, some folks get incensed. Case in point: Ann, I am not a Lima Bean. Please don’t insult your readers. Just say, Hi, or Greeting…But don’t call me something...
DEATH AND OTHER MOTIVATORS
Over the weekend, while I calculated author royalties for Summit Press, the publishing house I run, I came across an anomaly. A.J. Wasserstein’s book, written and published 4 years ago, had sold over 100 copies. This is eyebrow raising for one big reason: A.J....
GOOD MORNING, SLACKER
Like a lot of overachievers, I hold myself to impossible standards. It’s bought me a lot in life: it’s also created gratuitous stress. If you’ve landed in my world, chances are good that you can totally relate. This morning, even before my eyes...
5 THINGS EVERY EXPERT-POSITIONING BOOK SHOULD INCLUDE
This week, I’ve had my nose in a couple of manuscripts that have landed on my desk for doctoring. There are gems within each of these manuscripts, but the overall thing doesn’t work because in each, there’s a lack of a few key elements. My job is to slip these in,...