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How to Find Qualified Clients
You want clients who are good to work with, who appreciate you, who listen to you (and follow your advice), and who pay you on time. You want them to tell all of their friends about you so that you get more people just like them. And you need them to bring you the...
How to Reason with an Unreasonable Client
Your clients come to you because they have a complicated and high-stakes problem they can't solve by themselves. They are stressed out, anxious and uncertain. This triggers primal fear responses that can make even the most reasonable person behave in unreasonable...
Move Your Cheese
Routines are key ingredients for success. Routines can make you more efficient, more productive. They reduce your error rate… and the propensity for decision fatigue. But routines can be mind-numbing too… especially now. It may be time to move your cheese....
Exhausted and Ready to Tap-Out?
How to get through the day and get back on track “I’m exhausted”, said Evan. “I know we have to talk about marketing but I can’t get to that right now. I’m feeling out of control. I can’t focus. I’ve lost my motivation. I don’t even know how I’m going to get through...
PAIN: A LOVE STORY
Dr. Serena Sterling wasn’t sure she’d ever finish her book project. There were times, as her content developer, I wasn’t sure she would either. Because Serena wasn’t just writing about her business–helping people overcome chronic physical and/or emotional pain–she was...