To get more great clients you need to understand what they are thinking. The more you know about these ‘client's journeys’ the better your chances of being there when they decide their problem is big enough and scary enough to require a lawyer. It also gives you the...

Lawyers fail at marketing because they are not doing it right.  And it’s not their fault. Marketing isn’t part of the law school curriculum - except in ethics class where they make it very clear what not to do. Traditional CLEs don’t do much better. They are most...

I get strange and puzzled looks when I talk with lawyers about “ideal clients”.  So many think the “ideal client” is an oxymoron - a contradiction in terms. Like jumbo shrimp, small crowds, or clearly confused. That’s why it is so fun to see the transformation...

What if finding "more clients" isn’t your golden ticket? Many lawyers tell themselves “If I only had more clients my life would be better. I’d be making more money. And when I make more money, I’ll have the time I need, and I can have a better life”.  If your...

Will this be the year that you stop tolerating and build the practice that you really want? Aren’t you tired of feeling like a juggler at the circus— desperately working to keep all the objects in sequence in the air, without hurting yourself or someone else in the...