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Writing
AN OPEN LETTER TO J, AFTER DIVORCING
I wrote this piece nearly 8 years ago. I thought about it the other day while I was talking to a potential client about writing a book. This client was sitting on the fence, not sure if the investment of time and money was worth it, or if being content with the...
Comfortable Lies about Time & Marketing
Does this sound familiar? You have marketing tasks on your to-do list. You just can't seem to get to them. Something else comes up every day, and you keep moving the marketing things to the next day, and the next week, or the next month. Even as the tasks slide...
How to Find Qualified Clients
You want clients who are good to work with, who appreciate you, who listen to you (and follow your advice), and who pay you on time. You want them to tell all of their friends about you so that you get more people just like them. And you need them to bring you the...
How to Reason with an Unreasonable Client
Your clients come to you because they have a complicated and high-stakes problem they can't solve by themselves. They are stressed out, anxious and uncertain. This triggers primal fear responses that can make even the most reasonable person behave in unreasonable...
Move Your Cheese
Routines are key ingredients for success. Routines can make you more efficient, more productive. They reduce your error rate… and the propensity for decision fatigue. But routines can be mind-numbing too… especially now. It may be time to move your cheese....