Lawyers fail at marketing because they are not doing it right.  And it’s not their fault. Marketing isn’t part of the law school curriculum - except in ethics class where they make it very clear what not to do. Traditional CLEs don’t do much better. They are most...

I get strange and puzzled looks when I talk with lawyers about “ideal clients”.  So many think the “ideal client” is an oxymoron - a contradiction in terms. Like jumbo shrimp, small crowds, or clearly confused. That’s why it is so fun to see the transformation...

What if finding "more clients" isn’t your golden ticket? Many lawyers tell themselves “If I only had more clients my life would be better. I’d be making more money. And when I make more money, I’ll have the time I need, and I can have a better life”.  If your...

Will this be the year that you stop tolerating and build the practice that you really want? Aren’t you tired of feeling like a juggler at the circus— desperately working to keep all the objects in sequence in the air, without hurting yourself or someone else in the...

With the end of 2020 in view you have an important choice to make. You can relax and coast over the finish line and focus again in the new year. The idea of that is really tempting, isn’t it?  Especially after the mental, physical and emotional exhaustion of the...