I wrote this piece nearly 8 years ago. I thought about it the other day while I was talking to a potential client about writing a book. This client was sitting on the fence, not sure if the investment of time and money was worth it, or if being content with the...
Dr. Serena Sterling wasn’t sure she’d ever finish her book project. There were times, as her content developer, I wasn’t sure she would either. Because Serena wasn’t just writing about her business–helping people overcome chronic physical and/or emotional pain–she was...
Turtle Bunbury was fixated on 1847. In fact, he wrote over 40 stories about people and events that made the news in that fascinating year. But when it came time to turn his collection of stories into a book, he had a conundrum: How on earth was he going to organize...
Writing a book involves the creation of one small chunk of material at a time, because to contemplate the project in its entirety is a set up for insanity and failure. Thus the elephant-eating metaphor I like to use: How do you eat an elephant? Yes, one bite at a...
While I was in the States a few years back, I had dinner with my buddy Tim Vandehey, another ghostwriter who lives in Kansas City. Tim knows the publishing industry inside and out. He writes for celebrities and industry leaders and has had a number of his projects hit...