This week, I’ve had my nose in a couple of manuscripts that have landed on my desk for doctoring. There are gems within each of these manuscripts, but the overall thing doesn’t work because in each, there’s a lack of a few key elements. My job is to slip these in,...
That’s the question all of us writers ask, not just my clients. In fact, I brought this post back because I’ve fielded this question twice this week, and it’s only Monday. And there’s a short and sweet answer–when you’ve done everything you can do, everything you can...
Many of my clients want to include personal stories in their book, often because they’ve had to overcome certain challenges shared by their clients. Their story, their journey is relevant to their target audience. All successful stories have one thing in common:...
The trail was 45-minutes long. One of those long, windy black diamond numbers over steep moguls, through unconsolidated snow. My bindings were acting up. One turn, two, and my ski would fall off. Walt was getting frustrated. Down on his hands...
March 29, 2021 I talk to a lot of folks looking to write and publish expert positioning books. Sometimes they’re driven by the desire to tell their personal story; sometimes, to share their unique process for fixing a particular problem, or to carve out a place in an...