Why would a successful professional go out and spend their hard-earned money on a business or executive coach? After all, they are successful already. They aren’t broken. And they’ve made it this far on their own. So what’s the point?
You’ve been reading my messages (or at least some of them) for quite a while now. So you know I’m not afraid to tell it like it is.
So here’s the truth: You don’t really need a coach if you already know everything there is to know, don’t need to make any improvements in your world at all, you can see the world as it is with perfect clarity, and you’re 100% satisfied with your business and your life.
That’s right, you don’t need a coach, unless:
- You have a lot at stake and need to move fast to keep up and get ahead.
- You value a completely safe and confidential relationship where you can get an unbiased perspective and honest feedback on your most vexing problems.
- You know that having personal attention and accountability accelerates your results
- You want to avoid distractions and shiny objects that rob you of your valuable attention.
- You’ve tried other group programs – just to find you could have taught the course.
- You want a subject matter expert who can provide proven solutions and show you how to implement them.
And you’d only want a coach if you wanted to make more money, faster, and have time to enjoy the life you’ve built.
Besides, an investment with at least a 6x ROI wouldn’t be that interesting. Yes, that’s right research proves a significant positive ROI on coaching:
- A Fortune 500 company wanted to study the ROI of Executive Coaching. They found that 77% of respondents indicated that coaching had a significant impact on at least one of nine business measures. In addition, they uncovered that overall productivity and employee satisfaction were the most positively impacted areas (which in turn has an impact on customer satisfaction, employee engagement, quality, annualized financial results, and more). In all, their study concluded that Executive Coaching produced a 788% ROI. The study noted that excluding the benefits from employee retention, a 529% ROI was produced. (Executive Briefing: Case Study on the ROI of Executive Coaching, Merrill C. Anderson, Ph.D., MetrixGlobal, LLC)
- According to the International Coaching Federation (ICF), 86% of organizations saw an ROI on their Coaching engagements, and 96% of those who had an Executive Coach said they would repeat the process again. Behind these results were tangible as well as intangible factors. Tangible factors were areas such as increased productivity, higher levels of overall employee performance, reduced costs, growth in revenue and sales, higher employee retention, and higher engagement of employees. Intangible factors were increased confidence of those being coached, improved communication, stronger employee, peer-to-peer, and key stakeholder relationships.
- Additional documented benefits:
- Improved executive productivity (reported by 53% of executives)
- Improvements in organizational strengths (48%)
- Gains in customer service (39%)
- Increased retention of executives (32%)
- Enhanced direct report/supervisor relationships (>70%)
- Improved teamwork (67%)
- Improved peer-to-peer working relationships (63%)
- Great job satisfaction (52%)
Nope, the real question if you’ve read this far is this.
Why are you denying yourself the proven benefits of having a guide who can make your life easier, more effective, more profitable, and more satisfying?
Surely you deserve it, right?
There is no special trophy for figuring it all out by yourself. Do we think less of athletes like Tom Brady because he took advantage of all the coaching he could get?
If you’ve read this far and you’re thinking that you really should check out the “coaching thing” then you have two options: Get more info with the Guide to Picking the Right Executive Coach or send me a direct message and let’s set up a discovery call.
Either way, don’t wait because I only have a few more openings this quarter – and you don’t want to miss out.
Onward!
-Doug