Are you trying to be everything to everyone? How’s that working out for you?
Probably not so well. Most lawyers I see who cling to the “general practitioner” model are really struggling.
It is hard to know enough and be enough to solve every legal problem that comes through the door – and they are never sure what is coming through the door.
But you probably know that.
Did you know that even lawyers who have chosen a specific area of law are finding that they have to continue focusing and narrowing their scope to grow?
Yes, that actually works.
Narrow is power, and narrow leads to a better pool of qualified clients.
The key is identifying the very specific problems you solve for your clients – and what they are able to achieve by having these problems solved.
How would you answer the question: “So, what problems do you solve for your clients?”
Is your answer clear and compelling – not to other lawyers – but to the clients you serve?
If you’re like most lawyers you’ll find significant opportunities to improve your answer and when you do your marketing becomes dramatically more effective.
Doug
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-D