Walt and I have a bunch of decorative pots sitting on either side of our front door. After over 8 years here in Ireland, we’ve decided it’s high time we pull the weeds out of them and plant something attractive. You know, just to make it look as though we care.
Neither of us is much of a gardener. In fact, if you have any common decency, you’ll never gift me with a fern or a Christmas poinsettia because the thing will only wind up dead. I take no pleasure in this fact.
Now, most mornings we run by Claudia’s house (that’s not how the name is spelled here or pronounced, it’s more like Clow-Duh, but I can’t be bothered to look it up). Claudia has an amazing garden. I mean, I have no idea how much time she spends weeding each day, but suffice it to say, that’s got to be what’s keeping her looking so fit and trim.
We like to think that, to achieve the same effect, all we have to do is look at her garden, identify a few plants, stick them in our pots, and, viola; done.
But then I remember that there’s no doubt a lot more to Claudia’s garden than meets the eye. She’s got to have sunk hours into identifying which plant blossoms in April or in September. Which requires full sun, which likes shade. Meaning, she didn’t just throw a bunch of random shit into some dirt, well-drained or otherwise, and call it a day.
Just as there’s a lot more than meets the eye to Claudia’s garden, there’s a lot more than meets the eye to making that book you wrote for your business earn you an ROI.
That’s really where I’m going with this story. From the outside, something may look simple enough, but it isn’t.
It’s all well and good to assume that your book will be discovered on Amazon and purchased in bulk, thereby launching your business into the stratosphere, but that’s not how this stuff generally works. (Driving book sales is an art, by the way, but that’s not how you’ll make serious money. Not likely.)
Your book can actually be used to attract the perfect customers and clients who’d want more of your high-ticket products and services if given the opportunity.
But that means you’ve got to identify your readers. ‘Cause Amazon won’t tell you who bought your book.
And that’s where my easy-to-digest Masterclass…Turn Your Book Into a Money Machine comes in.
(Look, even if you’re way more interested in impact, as opposed to $$, which is totally cool, this Masterclass applies to you too. Because to truly impact your reader, you’ll want to stay in touch with him or her and guide their further transformation.)
If you have a business; if you’re in the process of writing a book for your business; if you’ve independently published a business-building book recently, I’m going to teach you precisely what you can do to get your readers to engage with you and happily offer up their name and email. So you can build a relationship.
So you can continue to nurture them. And make offers. And grow yourself a lovely, vibrant money tree. Which won’t up and die on you like that sad, sad spider plant I have in the corner.
Here’s your saving grace.