That’s the question all of us writers ask, not just my clients. In fact, I brought this post back because I’ve fielded this question twice this week, and it’s only Monday. And there’s a short and sweet answer–when you’ve done everything you can do, everything you can...
Many of my clients want to include personal stories in their book, often because they’ve had to overcome certain challenges shared by their clients. Their story, their journey is relevant to their target audience. All successful stories have one thing in common:...
The trail was 45-minutes long. One of those long, windy black diamond numbers over steep moguls, through unconsolidated snow. My bindings were acting up. One turn, two, and my ski would fall off. Walt was getting frustrated. Down on his hands...
March 29, 2021 I talk to a lot of folks looking to write and publish expert positioning books. Sometimes they’re driven by the desire to tell their personal story; sometimes, to share their unique process for fixing a particular problem, or to carve out a place in an...
I climb high mountains. I’d like to offer you three lessons I’ve learned in the mountains; climbing lessons if you will. I’ve discovered over the years that there are many “mountains” in life. These lessons can be applied liberally. Each is entirely relevant to...