NARROW YOUR SCOPE

Hey, successful entrepreneur writing a non-fiction book for your business. Want to know what to include in a book? Want to turn your readers into clients and/or fans? Well then, spell out a CLEAR SOLUTION to AN urgent problem. Don’t try to solve every problem known to...

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#1 BOOK-WRITING FIX

Hey, successful entrepreneur writing a non-fiction book for your business. Here’s the best way to turn your readers into clients and/or fans: Give them stories, lots of stories As opposed to saddling them with a dry textbook chuck full of concepts, facts, figures, and...

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Small Minded and Petty

When I came out of Harvard, I had visions of becoming the next literary superstar. That’s what we all talked about in grad school. I wanted to sit along the Grand Canal like Hemmingway and work on my writing all day. (You know, wine, seagulls, and interesting friends...

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HOW TO LOSE FRIENDS

Writers worry a lot. Worry is what feeds our procrastination; why we’d rather clean that disgusting barbecue grill than sit in front of our nice, clean computers. We worry that we’re hacks; that we have nothing new to say on a subject, that we’re frittering away our...

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IT ALL STARTS WITH YOUR CLEVER TITLE…

Writing a book to attract ideal clients and expand your reach? Well, you’re going to want to consider the big promise you make to your reader, the first indication of which is your title. That’s how we ALL decide if a book is worth our time. Will the eight+ hours we...

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