About How Badly You Suck

What happens when something you try doesn’t work?

Perhaps it’s a workshop or a keynote that falls flat. Or a product or program that doesn’t sell. Or an ad that doesn’t convert.

What do you say to yourself? What story do you tell?

If you’re a professional service provider, it’s likely a pretty grim one. But frankly, few of us escape without some pretty self-deprecating tales.

Look at failure as data. Become curious and playful.

And the stories will change.