THE VERY DEFINITION OF A MISSION-DRIVEN BOOK

March 29, 2021 I talk to a lot of folks looking to write and publish expert positioning books. Sometimes they’re driven by the desire to tell their personal story; sometimes, to share their unique process for fixing a particular problem, or to carve out a place in an...

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3 THINGS I LEARNED CLIMBING MOUNTAINS

I climb high mountains. I’d like to offer you three lessons I’ve learned in the mountains; climbing lessons if you will. I’ve discovered over the years that there are many “mountains” in life. These lessons can be applied liberally. Each is entirely relevant to...

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YEAR OF YES

Each Friday, Simon and Schuster send out a promo email advertising temporarily discounted books. You can snag great Kindle reads for a couple of dollars. If you’re not on their mailing list, you can right that travesty by going here. Trust me, you want to be on this...

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WE’VE TRIED EVERYTHING!

Our gardener, Barry, warned us. We hadn’t paid much attention. After all, he was the one who’d encouraged us to kill the ivy that blanketed the house, spray weedkiller on it, along the walkway to eliminate the daisies while we were at it. We figured our ivy-covered...

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BUILT LIKE A BRICK SH*T HOUSE

Writing a book involves the creation of one small chunk of material at a time, because to contemplate the project in its entirety is a set up for insanity and failure. Thus the elephant-eating metaphor I like to use: How do you eat an elephant? Yes, one bite at a...

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